{"id":46149,"date":"2022-07-05T16:09:41","date_gmt":"2022-07-05T08:09:41","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=46149"},"modified":"2022-07-05T16:13:10","modified_gmt":"2022-07-05T08:13:10","slug":"new-zealand-msme-day","status":"publish","type":"post","link":"https:\/\/www.crazydomains.co.nz\/learn\/new-zealand-msme-day\/","title":{"rendered":"State of New Zealand\u2019s MSMEs at the Second Year of the Pandemic"},"content":{"rendered":"<p>Imposed brick-and-mortar closures prompted Kiwi businesses to get online. New Zealand\u2019s digital transformation <a href=\"https:\/\/itbrief.co.nz\/story\/nz-businesses-moved-40-times-faster-than-they-thought-possible-when-covid-19-hit\" target=\"_blank\" rel=\"noreferrer noopener\">advanced by 5 years<\/a> in merely 8 weeks. Digitalisation, coupled with the country\u2019s impressive pandemic response, helped New Zealand achieve economic success. By the end of 2021, the annual GDP <a href=\"https:\/\/www.stats.govt.nz\/information-releases\/gross-domestic-product-december-2021-quarter\" target=\"_blank\" rel=\"noreferrer noopener\">rose to 5.6%<\/a>.<\/p>\n<p>With this, it\u2019s safe to say that the small business sector is faring well. However, the rising inflation, supply disruptions due to global conflict, and other economic pressures may say otherwise. These are some of the challenges facing enterprises in the pandemic\u2019s second year.<\/p>\n<p>Crazy Domains New Zealand gathered data from more than 300 micro-, small, and medium enterprises (MSMEs) on the state of their business for the past 12 months. Find out what crucial insights on their digital strategies and how emerging trends and global issues affected their trade and perspective.<\/p>\n<h3>Kiwi Businesses\u2019 Performance and Economic Disposition<\/h3>\n<p>An almost equal number of entrepreneurs confess that their business has improved (24%) and gotten worse (25%) in the past year. The rest say that their performance remains steady despite the challenges of the previous months. This includes the continuing lockdowns and the frightening Omicron surge at the start of 2022.<\/p>\n<p>The boost in the inflation rate and the continuing clash in Europe are shaking up the businesses\u2019 confidence in New Zealand\u2019s robust economy. Download the free report and learn more about how these issues in the backdrop are affecting the MSME\u2019s business perception.<\/p>\n<h3>Integrating Digitisation<\/h3>\n<p>It seems that Kiwi MSMEs have mostly integrated online, with 83% already owning a website.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-46151\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2022\/07\/business-website-image-1-1.jpg\" alt=\"business website\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.co.nz\/learn\/wp-content\/uploads\/2022\/07\/business-website-image-1-1.jpg 728w, https:\/\/www.crazydomains.co.nz\/learn\/wp-content\/uploads\/2022\/07\/business-website-image-1-1-300x150.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p>The following are some of the digital strategies that they\u2019re leveraging to grow online:<\/p>\n<ul>\n<li>Web security tools (e.g., Site Protection, SSL, email protection)<\/li>\n<li>Email marketing platforms<\/li>\n<li>SEO tools<\/li>\n<li>Contactless payment<\/li>\n<li>Buy Now, Pay Later service (BNPL)<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>READ: <a href=\"https:\/\/www.crazydomains.co.nz\/learn\/covid-19-scams-attacks\/\" target=\"_blank\" rel=\"noopener\">How to Protect Your Business from COVID-19 Cyberattacks and Scams<\/a><\/strong><\/p>\n<h2>Thriving in The Next Normal<\/h2>\n<p>While the economy is said to be nearing the \u201cpost-pandemic levels,\u201d the future of business remains uncertain. Fully immersing in the next normal is necessary to equip entrepreneurs with resiliency to cope with sudden changes. This largely points to strengthening their online presence.<\/p>\n<p>The Crazy Domains<strong> <a href=\"https:\/\/www.crazydomains.co.nz\/learn\/resources\/nz-msme-survey-infographic\/\" target=\"_blank\" rel=\"noopener\">New Zealand\u2019s Customer Survey for MSME Day 2022<\/a><\/strong> provides comprehensive data on Kiwi businesses two years into the pandemic. The infographic examines their business performance, what digital strategies they\u2019re adopting, and their business sentiments on current issues significantly affecting New Zealand\u2019s economy. Get the infographic for free here!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imposed brick-and-mortar closures prompted Kiwi businesses to get online. New Zealand\u2019s digital transformation advanced by 5 years in merely 8 weeks. Digitalisation, coupled with the country\u2019s impressive pandemic response, helped New Zealand achieve economic success. By the end of 2021, the annual GDP rose to 5.6%. With this, it\u2019s safe to say that the small [&hellip;]<\/p>\n","protected":false},"author":993,"featured_media":46153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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