{"id":8581,"date":"2023-01-11T00:40:25","date_gmt":"2023-01-10T16:40:25","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=8488"},"modified":"2023-01-16T14:26:05","modified_gmt":"2023-01-16T06:26:05","slug":"chinese-new-year-marketing","status":"publish","type":"post","link":"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/","title":{"rendered":"9 Brilliant Inspos for Your Next Lunar New Year Marketing Campaign"},"content":{"rendered":"

Lunar New Year is here!\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Also known as Chinese New Year (CNY), it\u2019s one of the biggest holiday celebrations \u2013 and means a lot to millions of people.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Many\u00a0travel to China to reconnect with their families.\u00a0 Not only that \u2013 the celebration extends to Chinese communities all over the world.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

What\u2019s in it for your business?\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Such worldwide holiday fever is a golden opportunity. For years, many local and global brands always go all out on their Lunar New Year marketing campaigns. And\u00a0so\u00a0should you.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Take advantage of the occasion. Make your brand memorable with an effective Lunar New Year 2023\u00a0marketing campaign.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

\"9<\/a><\/p>\n

To do it, we\u2019ve put together these best campaign inspirations for you:<\/span>\u00a0<\/span><\/p>\n

Get Inspired by These Creative Lunar New Year Marketing Campaigns\u00a0<\/span><\/b>\u00a0<\/span><\/h2>\n

Go with Lunar New Year-themed Merchandise Like Starbucks\u2019 CNY Collection<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/h3>\n

\"9<\/p>\n

Be cute and stylish by using the new year\u2019s zodiac animal: The rabbit.<\/span>\u00a0<\/span><\/p>\n

Starbucks releases adorable rabbit-themed items, such as teaspoons, bottles, and drawstring pouch to ring in the Lunar New Year.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

They also have items with red-and-white designs for those who are not fond of the zodiac animal. Red is an auspicious color in Chinese culture and fits well for the occasion.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Now it\u2019s your turn to associate this Year of the Rabbit to your marketing campaign. Personalise it by giving it a touch of your branding.<\/span>\u00a0<\/span><\/p>\n

Carry Out the Holiday\u2019s Tradition Like BreadTalk\u2019s Rabbit-themed Menu <\/span><\/b>\u00a0<\/span><\/h3>\n

\"9
\n<\/span><\/p>\n

Lunar New Year traditions are all about attracting positive energy and good luck.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

BreadTalk piqued on that common interest for one of their campaigns by releasing an Instagram-worthy <\/span>year of the rabbit-themed menu<\/span><\/a>. People can also send them as good luck gifts to their loved ones since they come with attractive packaging.<\/span>\u00a0<\/span><\/p>\n

Everyone aims for a whole year of happiness. Help people fulfill tradition by marketing your product as the perfect gift for the people they care about.\u00a0<\/span>\u00a0<\/span><\/p>\n

Offer good luck envelopes or red packets as a freebie, or give out limited-edition items in lucky numbers.<\/span>\u00a0<\/span><\/p>\n

Illustrate Traditional Chinese Culture Like McDonald\u2019s Ink Wash Painting Animation<\/span><\/b>\u00a0<\/span><\/h3>\n

\"9<\/span><\/p>\n

What better way to commemorate the long surviving traditions of the Lunar New Year than blending it with the modern times? McDonalds did it right with their <\/span>ink wash painting animation video<\/span><\/a> to launch two Chinese New Year hamburgers.\u00a0<\/span>\u00a0<\/span><\/p>\n

The one-minute video depicted China\u2019s countryside, filled with images of swallows, plum trees, tadpoles, and river shrimps.<\/span>\u00a0<\/span><\/p>\n

You too can use Chinese art traditions in your next marketing strategy.<\/span>\u00a0<\/span><\/p>\n

Keep the Fun like Watson\u2019s \u201cHappy Beautiful Year\u201d\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n

\"9<\/span><\/p>\n

Everyone wants to look and feel the good vibes of the Lunar New Year.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Take it from <\/span>Watsons with their heartwarming CNY campaign video<\/span><\/a>\u00a0through exaggerated dialogue and upbeat musicality.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Their \u201cHappy Beautiful Year\u201d campaign calls us to put away differences and work together to become the best version of ourselves. This coincides nicely with the holiday experience, which is all about family and togetherness.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

And they remain on-brand \u2013 by telling how everyone should not only look good, but also feel good for the biggest occasion of the year.<\/span>\u00a0<\/span><\/p>\n

Showcase Holiday Values Like Malaysia Airline\u2019s \u201cThe Spirit of Hospitality\u201d\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n

\"9<\/span><\/p>\n

As previously mentioned, family is a very important aspect in celebrating the Lunar New Year.<\/span>\u00a0<\/span><\/p>\n

That\u2019s how <\/span>Malaysia Airlines\u2019 CNY campaign<\/span><\/a> won the hearts of everyone celebrating the festivities. They showed these important holiday values \u2013 and they did it simple and sweet.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

The holiday spirit indeed fits their niche as they bring families together through their transport service. Going beyond that, the brand embodied kindness, caring, and giving \u2013 the spirit of hospitality.<\/span>\u00a0<\/span><\/p>\n

Stir Up Audiences\u2019 Emotions like Singtel\u2019s \u201cMy Grandmother\u2019s House\u201d<\/span><\/b>\u00a0<\/span><\/h3>\n

\"9<\/span><\/p>\n

Capturing the audience\u2019s emotions is an ever-effective marketing strategy.\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

So, consider tapping into the emotions the occasion triggers.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Pique on the happiness of people celebrating the holiday with their families and friends. Or, create content that addresses the longing of those who are far from their loved ones.\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

That\u2019s why <\/span>Singtel\u2019s CNY campaign<\/span><\/a> struck a chord on many hearts. Their short film approached a humorous play on Singaporean Chinese New Year culture and balancing it off with a heartwarming reconciliation between long lost friends.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

All while putting their brand on the spotlight by showing how they help people connect with their telecommunication services \u2013 even people you\u2019ve lost in touch for years!<\/span>\u00a0<\/span><\/p>\n

Tap on Holiday Frustrations like Panadol Extra\u2019s \u201cTime for Joy not Pain” Ad<\/span><\/b>\u00a0<\/span><\/h3>\n

\"9<\/span><\/p>\n

Think of the common frustrations that people face during Lunar New Year. The stress of long trips, holiday rush buying, and endless meal preparations, to name a few.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Focus on those pain points, then set your product or service as their comfort.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

This is what <\/span>Panadol Extra<\/span><\/a> did with their short, but sweet campaign. They emphasised the worry of losing family traditions as the older family members suffer from body aches, making those tasks hard to carry out.\u00a0<\/span>\u00a0<\/span><\/p>\n

Panadol Extra not only sets their product as the solution to relieve pain, but also a reminder of the importance of carrying tradition from our families.<\/span>\u00a0<\/span><\/p>\n

Take Inspiration from Real Stories Like RHB Group\u2019s CNY Ad \u201cA Clean Start\u201d<\/span><\/b>\u00a0<\/span><\/h3>\n

\"9<\/span><\/p>\n

The New Year is all about new beginnings. Help people celebrate the new year with good tidings by featuring their stories.<\/span>\u00a0<\/span><\/p>\n

RHB Group\u2019s CNY ads are often based from real events. This year, they embodied the core values of the Lunar New Year with their <\/span>\u201cA Clean Start\u201d CNY campaign,<\/span><\/a> stirring everyone\u2019s hearts with an inspirational message about connection, family, and new beginnings.\u00a0<\/span>\u00a0<\/span><\/p>\n

But it\u2019s not just an emotional ad. This CNY campaign promotes the main principles of RHB which is committed to serving the community, as established in their brand promise \u201cTogether We Progress\u201d.<\/span>\u00a0<\/span><\/p>\n

The best inspiration can come anywhere, sometimes you only need to look from the people around you. Find inspiration in your next marketing idea today.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

RECOMMENDED: <\/span><\/b>Marketing Etiquette: The Dos and Don\u2019ts of Promoting on Holidays<\/a><\/p>\n

Here Are 3 Key Takeaways to Guide Your Campaign Planning:<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/h2>\n

1) Stay on Brand\u00a0\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n

Your content is catchy. It\u2019s powerful and memorable. But does it convey your brand message?\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

In the process, you may forget about your brand and values. A lot of campaign ideas may overwhelm you. When this happens, go back to your business and marketing goals.\u00a0<\/span>\u00a0<\/span><\/p>\n

Find a way to tie in your products, brand, and values to the traditions and core values of the Chinese New Year.\u00a0<\/span>\u00a0<\/span><\/p>\n

2) Be Mindful of Tradition and Culture<\/span><\/b>\u00a0<\/span><\/h3>\n

The last thing you want to do is offend people who celebrate the Lunar New Year due to cultural differences.\u00a0<\/span>\u00a0<\/span><\/p>\n

Wholesome content works all the time for Lunar New Year campaigns due to the occasion\u2019s focus on family reunions.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Be sure to research the holiday thoroughly. Learn about each community\u2019s culture, avoid controversial topics, and take relatable aspects to stir up their emotions.<\/span>\u00a0<\/span><\/p>\n

But this doesn\u2019t mean you have to be boring. Go clever and comedic, or emotional and inspiring \u2013 all while keeping the idea of family affection.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

3.) Invest in Digital Campaigns\u00a0\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n

More than half of the world population is online these days. So, don\u2019t even think twice about using the digital platform for your marketing campaigns<\/a>. Or else, you\u2019ll lose to the competition and lose your customers.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Aside from your socials, you can invest in a cheap web hosting plan to help get your website up and running.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

There are a lot of web hosting plans available in the market but the best web hosting plan<\/a> is the one that\u2019s suited for your business\u2019s needs.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

READ: <\/span><\/b>The Quickstart Guide to Building a Website<\/a><\/p>\n

\"banner<\/a><\/h2>\n

Kickstart Your Chinese New Year Marketing Campaign Today\u00a0\u00a0<\/span><\/b>\u00a0<\/span><\/h2>\n

Lunar New Year gives you immense favour to promote your brand. Do your marketing campaign right by channeling the spirit of the holiday.\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Now\u2019s the best time to keep that creative juices flowing. Create epic marketing campaigns that stir conversations and leave a lasting impact. Doing so helps you stand out.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Xi\u0304n Nia\u0301n Kua\u0300i Le\u0300!<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Lunar New Year is here!\u00a0\u00a0\u00a0 Also known as Chinese New Year (CNY), it\u2019s one of the biggest holiday celebrations \u2013 and means a lot to millions of people.\u00a0\u00a0\u00a0 Many\u00a0travel to China to reconnect with their families.\u00a0 Not only that \u2013 the celebration extends to Chinese communities all over the world.\u00a0\u00a0\u00a0 What\u2019s in it for your […]<\/p>\n","protected":false},"author":8,"featured_media":51245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1338],"tags":[1793],"coauthors":[1106,6815],"class_list":["post-8581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-tips"],"acf":[],"yoast_head":"\nBrilliant Lunar New Year Marketing Campaign Inspos | Crazy Domains NZ<\/title>\n<meta name=\"description\" content=\"Seeking inspiration for your Lunar New Year campaign? Take a look at these 7 CNY campaigns through Crazy Domains that have entertained and touched our hearts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brilliant Lunar New Year Marketing Campaign Inspos | Crazy Domains NZ\" \/>\n<meta property=\"og:description\" content=\"Seeking inspiration for your Lunar New Year campaign? Take a look at these 7 CNY campaigns through Crazy Domains that have entertained and touched our hearts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Crazy Domains Learn\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-10T16:40:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-16T06:26:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/02\/768x385-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"385\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Analuz Abing, Claire Sy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Analuz Abing, Claire Sy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/\"},\"author\":{\"name\":\"Analuz Abing\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/80826361598f9f5b29d1fd44a71dd714\"},\"headline\":\"9 Brilliant Inspos for Your Next Lunar New Year Marketing Campaign\",\"datePublished\":\"2023-01-10T16:40:25+00:00\",\"dateModified\":\"2023-01-16T06:26:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/\"},\"wordCount\":1432,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazydomains.co.nz\/learn\/wp-content\/uploads\/2021\/02\/768x385-1.png\",\"keywords\":[\"Marketing Tips\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/\",\"url\":\"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/\",\"name\":\"Brilliant Lunar New Year Marketing Campaign Inspos | Crazy Domains NZ\",\"isPartOf\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crazydomains.co.nz\/learn\/wp-content\/uploads\/2021\/02\/768x385-1.png\",\"datePublished\":\"2023-01-10T16:40:25+00:00\",\"dateModified\":\"2023-01-16T06:26:05+00:00\",\"description\":\"Seeking inspiration for your Lunar New Year campaign? Take a look at these 7 CNY campaigns through Crazy Domains that have entertained and touched our hearts.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/#primaryimage\",\"url\":\"https:\/\/www.crazydomains.co.nz\/learn\/wp-content\/uploads\/2021\/02\/768x385-1.png\",\"contentUrl\":\"https:\/\/www.crazydomains.co.nz\/learn\/wp-content\/uploads\/2021\/02\/768x385-1.png\",\"width\":768,\"height\":385,\"caption\":\"9 Brilliant Inspos for Your Next Lunar New Year Marketing Campaign\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.crazydomains.com.au\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"9 Brilliant Inspos for Your Next Lunar New Year Marketing Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#website\",\"url\":\"https:\/\/www.crazydomains.com\/learn\/\",\"name\":\"Crazy Domains Learn\",\"description\":\"Resources to help you excel online\",\"publisher\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crazydomains.com\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#organization\",\"name\":\"Crazy Domains Learn\",\"url\":\"https:\/\/www.crazydomains.com\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.crazydomains.co.nz\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg\",\"contentUrl\":\"https:\/\/www.crazydomains.co.nz\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg\",\"width\":147,\"height\":43,\"caption\":\"Crazy Domains Learn\"},\"image\":{\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/80826361598f9f5b29d1fd44a71dd714\",\"name\":\"Analuz Abing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/image\/46ab7f71642b7faff1b8a054d1742047\",\"url\":\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2023\/01\/MicrosoftTeams-image__2_-removebg-preview-96x96.png\",\"contentUrl\":\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2023\/01\/MicrosoftTeams-image__2_-removebg-preview-96x96.png\",\"caption\":\"Analuz Abing\"},\"url\":\"https:\/\/www.crazydomains.com\/learn\/author\/analuz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brilliant Lunar New Year Marketing Campaign Inspos | Crazy Domains NZ","description":"Seeking inspiration for your Lunar New Year campaign? Take a look at these 7 CNY campaigns through Crazy Domains that have entertained and touched our hearts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Brilliant Lunar New Year Marketing Campaign Inspos | Crazy Domains NZ","og_description":"Seeking inspiration for your Lunar New Year campaign? Take a look at these 7 CNY campaigns through Crazy Domains that have entertained and touched our hearts.","og_url":"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/","og_site_name":"Crazy Domains Learn","article_published_time":"2023-01-10T16:40:25+00:00","article_modified_time":"2023-01-16T06:26:05+00:00","og_image":[{"width":768,"height":385,"url":"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/02\/768x385-1.png","type":"image\/png"}],"author":"Analuz Abing, Claire Sy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Analuz Abing, Claire Sy","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/#article","isPartOf":{"@id":"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/"},"author":{"name":"Analuz Abing","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/80826361598f9f5b29d1fd44a71dd714"},"headline":"9 Brilliant Inspos for Your Next Lunar New Year Marketing Campaign","datePublished":"2023-01-10T16:40:25+00:00","dateModified":"2023-01-16T06:26:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/"},"wordCount":1432,"commentCount":0,"publisher":{"@id":"https:\/\/www.crazydomains.com\/learn\/#organization"},"image":{"@id":"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazydomains.co.nz\/learn\/wp-content\/uploads\/2021\/02\/768x385-1.png","keywords":["Marketing Tips"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/","url":"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/","name":"Brilliant Lunar New Year Marketing Campaign Inspos | Crazy Domains NZ","isPartOf":{"@id":"https:\/\/www.crazydomains.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crazydomains.co.nz\/learn\/wp-content\/uploads\/2021\/02\/768x385-1.png","datePublished":"2023-01-10T16:40:25+00:00","dateModified":"2023-01-16T06:26:05+00:00","description":"Seeking inspiration for your Lunar New Year campaign? Take a look at these 7 CNY campaigns through Crazy Domains that have entertained and touched our hearts.","breadcrumb":{"@id":"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/#primaryimage","url":"https:\/\/www.crazydomains.co.nz\/learn\/wp-content\/uploads\/2021\/02\/768x385-1.png","contentUrl":"https:\/\/www.crazydomains.co.nz\/learn\/wp-content\/uploads\/2021\/02\/768x385-1.png","width":768,"height":385,"caption":"9 Brilliant Inspos for Your Next Lunar New Year Marketing Campaign"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crazydomains.co.nz\/learn\/chinese-new-year-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.crazydomains.com.au\/learn\/"},{"@type":"ListItem","position":2,"name":"9 Brilliant Inspos for Your Next Lunar New Year Marketing Campaign"}]},{"@type":"WebSite","@id":"https:\/\/www.crazydomains.com\/learn\/#website","url":"https:\/\/www.crazydomains.com\/learn\/","name":"Crazy Domains Learn","description":"Resources to help you excel online","publisher":{"@id":"https:\/\/www.crazydomains.com\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crazydomains.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.crazydomains.com\/learn\/#organization","name":"Crazy Domains Learn","url":"https:\/\/www.crazydomains.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/www.crazydomains.co.nz\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg","contentUrl":"https:\/\/www.crazydomains.co.nz\/learn\/wp-content\/uploads\/2021\/02\/learn-dash-blue-logo-2.svg","width":147,"height":43,"caption":"Crazy Domains Learn"},"image":{"@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/80826361598f9f5b29d1fd44a71dd714","name":"Analuz Abing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazydomains.com\/learn\/#\/schema\/person\/image\/46ab7f71642b7faff1b8a054d1742047","url":"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2023\/01\/MicrosoftTeams-image__2_-removebg-preview-96x96.png","contentUrl":"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2023\/01\/MicrosoftTeams-image__2_-removebg-preview-96x96.png","caption":"Analuz Abing"},"url":"https:\/\/www.crazydomains.com\/learn\/author\/analuz\/"}]}},"lang":"nz","translations":{"nz":8581,"au":8500,"uk":8509,"zh":8518,"in":8527,"my":8545,"ph":8554,"sg":8563,"ae":8572,"us":15855,"id":8536},"pll_sync_post":{"au":true,"nz":true,"uk":true,"zh":true,"in":true,"my":true,"ph":true,"sg":true,"ae":true,"us":true,"id":true},"_links":{"self":[{"href":"https:\/\/www.crazydomains.co.nz\/learn\/wp-json\/wp\/v2\/posts\/8581"}],"collection":[{"href":"https:\/\/www.crazydomains.co.nz\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crazydomains.co.nz\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crazydomains.co.nz\/learn\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crazydomains.co.nz\/learn\/wp-json\/wp\/v2\/comments?post=8581"}],"version-history":[{"count":0,"href":"https:\/\/www.crazydomains.co.nz\/learn\/wp-json\/wp\/v2\/posts\/8581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crazydomains.co.nz\/learn\/wp-json\/wp\/v2\/media\/51245"}],"wp:attachment":[{"href":"https:\/\/www.crazydomains.co.nz\/learn\/wp-json\/wp\/v2\/media?parent=8581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crazydomains.co.nz\/learn\/wp-json\/wp\/v2\/categories?post=8581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crazydomains.co.nz\/learn\/wp-json\/wp\/v2\/tags?post=8581"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.crazydomains.co.nz\/learn\/wp-json\/wp\/v2\/coauthors?post=8581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Showcase the Familial Values of the Season like Coca-Cola’s CNY Ad<\/span><\/b><\/h3>\n

\"9<\/span><\/p>\n

Speaking of adorable rabbit-themed campaigns, take a look at Coca-Cola’s <\/span>2023 New Year of the Rabbit ad<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Along with long-practised Lunar New Year traditions are values people want to uphold. These values include cherishing not only our loved ones but everyone around us.\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Coca-cola successfully displays the importance of family during the Chinese New Year through their campaign. It focuses on the concept of sharing meals with your family as the best way to celebrate the occasion.<\/span>\u00a0<\/span><\/p>\n