{"id":9196,"date":"2020-03-02T16:30:08","date_gmt":"2020-03-02T08:30:08","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=9196"},"modified":"2021-02-04T14:12:47","modified_gmt":"2021-02-04T06:12:47","slug":"why-get-nz-domain","status":"publish","type":"post","link":"https:\/\/www.crazydomains.co.nz\/learn\/why-get-nz-domain\/","title":{"rendered":"4 Reasons Your Kiwi Business Should Have a .NZ Domain"},"content":{"rendered":"

Small businesses are a huge part of New Zealand\u2019s economy. To paint a clearer picture,\u00a0<\/span>small businesses with less than 20 employees<\/span><\/a>\u00a0comprise 97% of enterprises in the country. They also contribute 26% to their gross domestic product.<\/span>\u00a0<\/span><\/p>\n

Imagine the feeling of pride in contributing that much to your community.\u00a0<\/span>\u00a0<\/span><\/p>\n

Why not express that online with a locally branded domain?<\/span>\u00a0<\/span><\/p>\n

Start with .NZ. It’s the official country-code top-level domain (ccTLD) of New Zealand, joining the likes of .AU for Australia and .SG for Singapore.\u00a0<\/span>\u00a0<\/span><\/p>\n

Why should your business have a .NZ domain<\/a>?\u00a0<\/span>\u00a0<\/span><\/p>\n

While commonly used domains like .COM and .NET may be enough for your website, a local domain provides many distinct benefits.<\/span>\u00a0<\/span><\/p>\n

What a .NZ Domain Can Do for Your Business\u00a0<\/span>\u00a0<\/span><\/h2>\n

It helps you dominate local search results\u00a0<\/span>\u00a0<\/span><\/h3>\n

\"Local<\/p>\n

When promoting your business, ranking in local search is the way to go. That’s because\u00a0<\/span>82% of mobile consumers<\/span><\/a>\u00a0searches for a business through local search.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

And what\u2019s one way to shoot up your search rankings in New Zealand? You guessed it \u2013 a .NZ domain.<\/span>\u00a0<\/span><\/p>\n

Search engines prioritise domains ending with .NZ when displaying NZ-centric search results.\u00a0<\/span>This also goes for Kiwi users \u2013\u00a0<\/span>62% of them filter search results<\/span><\/a>\u00a0to look only for .NZ sites.<\/span>\u00a0<\/span><\/p>\n

Having a .NZ domain makes you more relevant in the region, improving your local search rankings\u00a0<\/span>and\u00a0<\/span><\/i>increasing your website\u2019s visibility.\u00a0<\/span>\u00a0<\/span><\/p>\n

It boosts customer trust\u00a0<\/span>\u00a0<\/span><\/h3>\n

\"Customer<\/p>\n

Kiwis consider .NZ the most trustworthy and secure domain.<\/span>\u00a0<\/span>In fact,\u00a0<\/span>68% of them look for a .NZ domain<\/span><\/a>\u00a0when searching for something online.<\/span>\u00a0<\/span><\/p>\n

With a .NZ domain, you embody your identity as a Kiwi business. In return, you attract fellow Kiwis to do business with you.<\/span>\u00a0<\/span><\/p>\n

A MYOB Consumer Insights survey shows that\u00a0<\/span>54% of Kiwi consumers<\/span><\/a>\u00a0purchase products or services from Kiwi small businesses.<\/span>\u00a0<\/span><\/p>\n

Shopping locally isn\u2019t just for the sake of convenience for consumers. They also believe it’s important to support the community and the country\u2019s economy.\u00a0<\/span>\u00a0<\/span><\/p>\n

It makes it easier to get your desired domain name<\/span>\u00a0<\/span><\/h3>\n

\"Common<\/p>\n

As of September 2019, there were\u00a0<\/span>711,945 domains registered under .NZ<\/span><\/a>. That\u2019s a small number compared to\u00a0<\/span>10 million\u00a0<\/span>new\u00a0<\/span><\/i>domain registrations for .COM and .NET<\/span><\/a>\u00a0on the same quarter!<\/span>\u00a0<\/span><\/p>\n

Considering the high demand for .COM and .NET, it may be hard for you to get your desired domain name with those extensions.<\/span>\u00a0<\/span><\/p>\n

Using .NZ increases your chances.\u00a0<\/span>\u00a0<\/span><\/p>\n

It improves brand recognition\u00a0<\/span>\u00a0<\/span><\/h3>\n

\"Brand<\/p>\n

With all the information overload in the digital space, it\u2019s getting more challenging to stand out. Make it easier for people to remember you with a .NZ domain.<\/span>\u00a0<\/span><\/p>\n

How does it work?<\/span>\u00a0<\/span><\/p>\n

Say you\u2019re running a New Zealand-based tourism agency.\u00a0<\/span>Happytoursnewzealand.com<\/span><\/i>\u00a0may be a hassle to type \u2013 and remember \u2013 for your Kiwi audience. Instead, go for a shorter, more memorable domain like\u00a0<\/span>happytours.co.nz<\/span><\/i>.<\/span>\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Show off your Kiwi pride with .NZ\u00a0\u00a0<\/span>\u00a0<\/span><\/h2>\n

A .NZ domain doesn\u2019t just offer you higher online traffic, better customer relationships, and a more reputable brand.\u00a0<\/span>It also<\/span>\u00a0e<\/span>stablishes a more personal connection between your business and your fellow Kiwis.\u00a0<\/span>\u00a0<\/span><\/p>\n

Ready to reach the greater Kiwi community online?\u00a0<\/span>Register your .NZ domain today!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Small businesses are a huge part of New Zealand\u2019s economy. To paint a clearer picture,\u00a0small businesses with less than 20 employees\u00a0comprise 97% of enterprises in the country. They also contribute 26% to their gross domestic product.\u00a0 Imagine the feeling of pride in contributing that much to your community.\u00a0\u00a0 Why not express that online with a […]<\/p>\n","protected":false},"author":4,"featured_media":9209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1341],"tags":[1344],"coauthors":[1105],"class_list":["post-9196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website","tag-domains"],"acf":[],"yoast_head":"\n4 Reasons Your Kiwi Business Should Have a .NZ Domain - Crazy Domains Learn<\/title>\n<meta name=\"description\" content=\"When putting up an online presence for your Kiwi business, getting a .NZ domain is essential. 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