{"id":9310,"date":"2020-03-16T13:41:23","date_gmt":"2020-03-16T05:41:23","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=9310"},"modified":"2021-02-02T14:30:25","modified_gmt":"2021-02-02T06:30:25","slug":"nz-domain-seo","status":"publish","type":"post","link":"https:\/\/www.crazydomains.co.nz\/learn\/nz-domain-seo\/","title":{"rendered":"How a .NZ Domain Helps Boost Your Presence Online"},"content":{"rendered":"

About\u00a0<\/span>4.47 million people<\/span><\/a>\u00a0in New Zealand use the internet today<\/span>. Imagine being able to promote your business to an audience as huge as\u00a0<\/span>that.<\/span><\/i>\u00a0<\/span><\/p>\n

For that to happen, you need to be visible on the internet.<\/span>\u00a0<\/span><\/p>\n

There are many ways you can\u00a0<\/span>show your fellow Kiwis your business exists<\/span><\/a>. One of those methods \u2013 and dare we say one of the most effective \u2013 is having a .NZ domain.<\/span>\u00a0<\/span><\/p>\n

How does a .NZ domain exactly boost your online\u00a0<\/span>visibility?<\/span>\u00a0<\/span>\u00a0<\/span><\/h2>\n

It involves search engine optimisation or SEO.<\/span>\u00a0<\/span><\/p>\n

People perform SEO to increase their chances of landing in the first page of search engine results. Why does that matter? Because consumers rely on search engines \u2013 like Google \u2013 when looking for information.<\/span>\u00a0<\/span><\/p>\n

So, one of the best cases of online visibility is appearing on Google.\u00a0<\/span>\u00a0<\/span><\/p>\n

And what\u2019s one way to achieve that? Getting a .NZ domain.\u00a0<\/span>\u00a0<\/span><\/p>\n

Here are three ways a .NZ can push your website up towards Google\u2019s page one:\u00a0<\/span>\u00a0<\/span><\/p>\n

It drives traffic from New Zealand itself<\/span>\u00a0<\/span><\/h3>\n

\"New<\/p>\n

When a person types in a search query, Google provides different results depending on the searcher\u2019s IP address.<\/span>\u00a0<\/span><\/p>\n

For example, if a person in New Zealand searches for a swimsuit shop, Google will prioritise websites that indicate they\u2019re New Zealand-based.<\/span>\u00a0<\/span><\/p>\n

How does Google determine those websites?\u00a0<\/span>For one, by looking at their domain names.<\/span>\u00a0<\/span><\/p>\n

So, if you own a swimsuit shop website and your domain name ends with .NZ, you have greater chances of ranking high in the search results.<\/span>\u00a0<\/span><\/p>\n

It increases your clickthrough rate<\/span>\u00a0<\/span><\/h3>\n

Around\u00a0<\/span>68% of Kiwis<\/span><\/a>\u00a0that are searching for something online look for websites with a .NZ domain.<\/span>\u00a0<\/span><\/p>\n

Kiwis trust websites ending with .NZ more than those ending in generic extensions like .COM or .NET. They prefer doing business with fellow Kiwis \u2013 not only for their convenience, but also for supporting their own community.<\/span>\u00a0<\/span><\/p>\n

With this in mind, they<\/span>\u00a0will opt to click on search results that end with the said domain.\u00a0<\/span>\u00a0<\/span><\/p>\n

It strengthens your local link building efforts<\/span>\u00a0<\/span><\/h3>\n

\"Link<\/p>\n

Link building is a process of\u00a0<\/span>earning<\/span>\u00a0backlinks<\/span><\/a>\u00a0\u2013 or links from other websites to yours.<\/span>\u00a0<\/span><\/p>\n

This is integral to SEO. Backlinks are signals to search engines that your website is credible and trusted.\u00a0<\/span>Those qualities increase your website\u2019s relevance\u00a0<\/span>and\u00a0<\/span><\/i>your chances to land page one of search results.\u00a0<\/span>\u00a0<\/span><\/p>\n

Now, search engines don\u2019t only consider how many backlinks your website has. They also check where the backlinks come<\/span>\u00a0from.<\/span>\u00a0<\/span><\/p>\n

Let\u2019s put it in local context. When you get backlinks from local websites, this signals search engines that your locale considers you credible and trustworthy, thus increasing your relevance.<\/span>\u00a0<\/span><\/p>\n

What\u2019s a .NZ domain<\/a> got to do with all this? It follows the same logic as increasing your clickthrough rate.\u00a0<\/span>\u00a0<\/span><\/p>\n

Websites ending in .NZ have more authority in the New Zealand locale, so they have greater chances of earning backlinks from Kiwi websites.<\/span>\u00a0<\/span><\/p>\n

A Kiwi website deserves a Kiwi audience<\/span>\u00a0<\/span><\/h2>\n

You may have built a well-designed, fully functional website that\u2019s ready to cater to fellow Kiwis. But all those efforts won\u2019t matter if they can\u2019t find it.<\/span>\u00a0<\/span><\/p>\n

Increase your website\u2019s visibility online. It\u2019s as simple as\u00a0<\/span>getting a .NZ domain<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

About\u00a04.47 million people\u00a0in New Zealand use the internet today. Imagine being able to promote your business to an audience as huge as\u00a0that.\u00a0 For that to happen, you need to be visible on the internet.\u00a0 There are many ways you can\u00a0show your fellow Kiwis your business exists. One of those methods \u2013 and dare we say […]<\/p>\n","protected":false},"author":4,"featured_media":9313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1338],"tags":[1344,1452],"coauthors":[1105],"class_list":["post-9310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-domains","tag-seo"],"acf":[],"yoast_head":"\nHow a .NZ Domain Helps Boost Your Presence Online - Crazy Domains Learn<\/title>\n<meta name=\"description\" content=\"Your Kiwi website needs a Kiwi audience. 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