{"id":9645,"date":"2020-03-31T13:59:02","date_gmt":"2020-03-31T05:59:02","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=9602"},"modified":"2021-02-01T08:54:34","modified_gmt":"2021-02-01T00:54:34","slug":"google-algorithm-updates-2020","status":"publish","type":"post","link":"https:\/\/www.crazydomains.co.nz\/learn\/google-algorithm-updates-2020\/","title":{"rendered":"Latest Google Updates: How to Amp Up Your SEO Efforts for 2020"},"content":{"rendered":"

From time to time, Google introduces\u00a0<\/span>changes to their ranking algorithms<\/span><\/a>\u00a0<\/span>to make sure\u00a0<\/span>they present users with relevant data<\/span>\u00a0when they\u00a0<\/span>key in\u00a0<\/span>search queries<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Businesses that<\/span> thrive on leads and online traffic need to evaluate and improve their SEO from time to time. Outranking your competition is crucial, especially with businesses using the latest SEO trends to maximise their customer reach<\/a>.<\/span>\u00a0<\/span><\/p>\n

Here are some of the recent algorithm updates\u00a0<\/span>by Google<\/span>.\u00a0<\/span>L<\/span>earn\u00a0<\/span>how to\u00a0<\/span>optimise<\/span>\u00a0your settings to\u00a0<\/span>ensure you\u00a0<\/span>constantly\u00a0<\/span>snatch\u00a0<\/span>a top ranking on Google\u2019s first\u00a0<\/span>page.<\/span><\/p>\n

\"Google<\/p>\n

Featured Snippet Update<\/span>\u00a0<\/span><\/h3>\n

Date:<\/span><\/b>\u00a0January 23, 2020<\/span>\u00a0<\/span><\/p>\n

Impact:\u00a0<\/span><\/b>Th<\/span>is\u00a0<\/span>recent\u00a0<\/span>update restricts URLs that appear in the featured snippet to reappear within the first ten organic search results. This has been done to de-clutter the results and helps users locate relevant content\u00a0<\/span>easily.\u00a0<\/span>\u00a0<\/span><\/p>\n

Solution:<\/span><\/b>\u00a0<\/span>This isn\u2019t\u00a0<\/span>something to worry<\/span>\u00a0about<\/span>\u00a0since\u00a0<\/span>featured snippets usually get more traffic<\/span><\/a>\u00a0<\/span>than the first organic search result<\/span>. But\u00a0<\/span>it may lead to lower clicks since users get the answer they need directly.\u00a0<\/span>\u00a0<\/span><\/p>\n

The only workaround\u00a0<\/span>is to aim for question-based queries and keywords<\/span>. Think of users that<\/span>\u00a0<\/span>are looking for\u00a0<\/span>additional insights and more in-depth explanations.<\/span>\u00a0<\/span><\/p>\n

Broad Co<\/span>r<\/span>e Algorithm Update<\/span>\u00a0<\/span><\/h3>\n

Date:<\/span><\/b>\u00a0January 13, 2020<\/span>\u00a0<\/span><\/p>\n

Impact:<\/span><\/b>\u00a0<\/span>T<\/span>he\u00a0<\/span>broad core algorithm is\u00a0<\/span>related to the effect it has on websites. Unlike most updates,\u00a0<\/span>it\u00a0<\/span>has a significant fluctuation and got noticed earlier this year. Although\u00a0<\/span>core updates happen regularly, the impact on search visibility of a website has a substantial effect on the business or<\/span>\u00a0an<\/span>\u00a0<\/span>organisation<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Solution:<\/span><\/b>\u00a0Although there is no quick fix, and the update is here to stay, Google has suggested for webmasters to focus on building quality content.\u00a0<\/span>\u00a0<\/span><\/p>\n

This focus on content quality will improve search results and\u00a0<\/span>have minimal impact on the website<\/span>\u00a0<\/span>with<\/span>\u00a0<\/span>targeted<\/span>\u00a0content<\/span>. Understanding the E-A-T (Expertise, Authoritativeness, Trustworthiness) mechanics will help lower fluctuations in website ranking and improve contextual search.<\/span>\u00a0<\/span><\/p>\n

RECOMMENDED:\u00a010 Clever Content Marketing Tips to Improve Your Small Business Website<\/a>\u00a0<\/strong><\/p>\n

BERT Update<\/span>\u00a0<\/span><\/h3>\n

Date:\u00a0<\/span><\/b>December 9, 2019<\/span>\u00a0<\/span><\/p>\n

Impact:<\/span><\/b>\u00a0The BERT (Bidirectional Encoder Representations from Transformers) in<\/span>\u00a0<\/span>Google Search was announced\u00a0<\/span>in\u00a0<\/span>over 70 languages<\/span>. It\u2019s also\u00a0<\/span>touted as its most reliable language processing algorithm.\u00a0<\/span>\u00a0<\/span><\/p>\n

This<\/span>\u00a0confirms that the processing algorithm will not\u00a0<\/span>only\u00a0<\/span>provide keyword results<\/span>,<\/span>\u00a0but also try to understand words in relation to all the other\u00a0<\/span>ones\u00a0<\/span>in the query<\/span>. This\u00a0<\/span>adds\u00a0<\/span>more contextual search to deliver quality results.\u00a0<\/span>\u00a0<\/span><\/p>\n

Solution:<\/span><\/b>\u00a0Google will be using BERT to improve its natural language understanding and\u00a0<\/span>to\u00a0<\/span>optimise<\/span>\u00a0search queries. This means websites\u00a0<\/span>that\u00a0<\/span>apply BERT models increase their chances of ranking on the first page.\u00a0<\/span>\u00a0<\/span><\/p>\n

F<\/span>ocus on creating quality content and writing copy that includes specific keywords to match the user’s query<\/span>. Make sure to keep the language simple to ensure it has a higher possibility of matching the user queries.<\/span>\u00a0<\/span><\/p>\n

RECOMMENDED:\u00a0The Beginner\u2019s Guide to SEO Keywords<\/a>\u00a0<\/strong><\/p>\n

Local Search Algorithm Update<\/span>\u00a0<\/span><\/h3>\n

Date:<\/span><\/b>\u00a0November 2019<\/span>\u00a0<\/span><\/p>\n

Impact:<\/span><\/b>\u00a0<\/span>The update focuses on\u00a0<\/span>improving its\u00a0<\/span>local search results<\/span>.<\/span>\u00a0<\/span>The update incorporates neural matching, allowing the search results to\u00a0<\/span>go beyond the exact words in\u00a0<\/span>a\u00a0<\/span>business name or description.\u00a0<\/span>Performing SEO based on\u00a0<\/span>the\u00a0<\/span>neural matching system<\/span>\u00a0<\/span>ranks\u00a0<\/span>businesses in local search results\u00a0<\/span>higher<\/span>.<\/span>\u00a0<\/span><\/p>\n

Solution:<\/span><\/b>\u00a0<\/span>R<\/span>elevance, prominence<\/span>,<\/span>\u00a0and distance will be the major parameters to base rankings<\/span>. This gives\u00a0<\/span>local businesses a boost in their\u00a0<\/span>locales<\/span>.\u00a0<\/span>For\u00a0<\/span>businesses, this\u00a0<\/span>improves local online\u00a0<\/span>presence<\/span>\u00a0<\/span>and turns local searches\u00a0<\/span>in<\/span>\u00a0their\u00a0<\/span>favour<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

RECOMMENDED:\u00a07 Ways to Optimise Your Website for Local Search<\/a>\u00a0<\/strong><\/p>\n

Google Florida 2 Update<\/span>\u00a0<\/span><\/h3>\n

Date:<\/span><\/b>\u00a0March 12, 2019<\/span>\u00a0<\/span><\/p>\n

Impact:<\/span><\/b>\u00a0<\/span>The Florida 2 update<\/span>\u00a0<\/span>is a new algorithm\u00a0<\/span>and isn\u2019t related to the\u00a0<\/span>first Florida release\u00a0<\/span>back in 2003<\/span>.\u00a0<\/span>The\u00a0<\/span>update had a massive\u00a0<\/span>impact on\u00a0<\/span>website rankings. With the goal to improve user satisfaction, the algorithm was rolled out to provide higher quality content first and provide easy access to it.<\/span>\u00a0<\/span><\/p>\n

Solution:\u00a0<\/span><\/b>The Florida 2 update did not just impact sites<\/span>.\u00a0<\/span>I<\/span>t also helped boost traffic and ranking for websites with higher authority. The only way forward is to get higher ranking by\u00a0<\/span>building backlinks<\/span><\/a>, increasing EAT ratings, and following Google Quality Rater Guidelines to stay relevant.<\/span>\u00a0<\/span><\/p>\n

Quality Content\u00a0<\/span>Wins<\/span>\u00a0<\/span><\/h2>\n

\"Google<\/p>\n

In summary, SEO is all about creating content that is relevant and high quality<\/span>.\u00a0<\/span>At the end of the day,\u00a0<\/span>e<\/span>ach new update\u00a0<\/span>helps\u00a0<\/span>search results get closer to mimic human responses<\/span>\u00a0and deliver great overall user experience.\u00a0<\/span>Put user needs first and up your chances of ranking on Google\u2019s SERPs.\u00a0<\/span>\u00a0<\/span><\/p>\n

Don’t have time to boost your site’s SEO?\u00a0<\/span>Let our experts do it for you<\/span>.<\/span>\u00a0<\/span><\/p>\n

\"thumbnail<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

From time to time, Google introduces\u00a0changes to their ranking algorithms\u00a0to make sure\u00a0they present users with relevant data\u00a0when they\u00a0key in\u00a0search queries.\u00a0\u00a0 Businesses that thrive on leads and online traffic need to evaluate and improve their SEO from time to time. Outranking your competition is crucial, especially with businesses using the latest SEO trends to maximise their […]<\/p>\n","protected":false},"author":17,"featured_media":9768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1216,1338],"tags":[1452],"coauthors":[2653],"class_list":["post-9645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight","category-marketing","tag-seo"],"acf":[],"yoast_head":"\nHow to Amp Up Your SEO Efforts for 2020 | Crazy Domains NZ<\/title>\n<meta name=\"description\" content=\"As a website owner, it's important to keep up with the latest updates to Google's algorithm. 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