Very few individuals know about the origin of Father’s Day.
History unanimously concurs that it was Sonora Smart Dodd of Spokane (Washington) who, in the May of 1909, wanted to honour her father William Jackson Smart for single-handedly raising her and her siblings. Her efforts gave rise to the first Father’s Day celebration. Since then, it became a global celebration that businesses look forward to as June rolls in.
With Father’s Day just around the corner, 20th of June to be more precise, it is time to cash into the holiday with a couple of marketing tricks. Here are 5 strategies that will get your Father’s Day sales skyrocketing:
5 Marketing Strategies to Boost Your Father’s Day Sales
Tap into omnichannel marketing
In the modern world, connecting with your customers through a single email or text is setting yourself up for an “out of sight, out of mind” situation. If you wish to stay in touch with your audiences, omnichannel is the way to go.
Whether you send out newsletters containing Father’s Day gift ideas or push notifications announcing sale schedules, you will have to leverage more than one channel. This, to ensure that you cut through the digital noise and reach potential buyers.
Create rich, personalised, and engaging campaigns through a mix of email, social, web, and mobile. With this, you’ll be able to deliver a rewarding shopping experience to your customers.
Run limited-time offers
Running limited-time deals and promos is a tried and tested strategy to boost your sales. It taps into the psychological concept of FOMO (Fear Of Missing Out). Studies indicate that FOMO pushes 9 out 10 buyers to make a purchase even if it wasn’t intended in the first place.
Of course, these offers have to be different from your daily deals and promotional campaigns. You will have to be smarter and creative while choosing this route for Father’s Day 2021, as it calls for a blend of several variables.
For instance, you need to hype up the event through omnichannel marketing, as we have discussed earlier. At the same time, you will have to orchestrate flash sales, make limited-edition products available, or offer a value proposition. This includes discounts, product bundling, express delivery, free shipping, etc., for a short period.
Engage existing customers
While acquiring new customers is a sure shot way to boost Father’s Day sales, you also need to loop in your existing customers. This low-effort, high-impact strategy becomes even more attractive as they have already purchased from your store – which essentially makes your job easier.
Here are several ways to reactivate your existing customer base:
- Sending a simple newsletter marking the occasion.
- Circulating a list of trending Father’s Day gift ideas or sharing a gift guide.
- Issuing a repurchase reminder or informing them of any ongoing sales.
- Cross-selling products based on their previous purchases.
- Collecting feedback and customer reviews on past purchases.
Such communications can act as a simple nudge that can guide them through the sales funnel.
Host a social media event
Hosting a social media contest is an excellent strategy to rope in new and existing customers. Plus, they are effective yet inexpensive. You can give away gift vouchers, cash prizes, or personalised merchandise in exchange for a wealth of user-generated data that possesses long-term value.
Typically, brands often organise photo contests on Facebook or Instagram such as a “Dad & Me Selfie Contest”. Some hosts essay contests like “My Dad: The Superhero” for Twitter and Facebook. These hardly take anywhere between 10 to 40 minutes to set up.
You can take inspirations from those existing trends. Or you can get as creative and design a unique contest that resonates with your brand. Do bear in mind that you will have to put in the effort to design attractive banners and images, and use relevant hashtags to generate interest in your initiative.
Get found on search engines
We have already covered email subscribers, social media followers, and existing customers so far. It’s time to think about your customers who use search engines to search for Father’s Day gift ideas. If you wish to sell to them, you need to carve out a prominent spot on the search engine results page (SERP) to get noticed.
To achieve such desirable results, you will need to perform on-page and off-page SEO. SEO involves a long list of activities ranging from creating a list of Father’s Day-specific keywords to cutting down your page loading times. This means it can take a lot of your time.
Leave the hefty work to the experts while you focus on the core activities of your business.
Make the most of Father’s Day
Make annual celebrations like Father’s Day extra special for your business and customers. It’s the best time to seize sales opportunities while building lasting customer relationships.
What’s your marketing strategy this Father’s Day 2021? Maximise these tips to get the best results for your business.