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Online State of Australia’s Small Businesses 2021
Discover how small businesses & consumers are embracing 'online' through a post-lockdown world.
Get ReportAustralian Business Insights
Trends driving small businesses
Explore how business owners are leveraging 'online' to navigate changes in customers and the operating environment. Amid the pandemic and new trends, let our data guide your business to thrive online.
Download ReportWhat’s inside?
Gain unexpected key insights from 1700+ respondents revealing:
- 1.How trends and insights differ by the generational divide (among Baby Boomers, Gen X, Millennials and Gen Z) – for both small business owners and consumers.
- 2.COVID-19's impact on consumers and small businesses – and their shifts offline and online post-national lockdown.
- 3.Online trends – how consumers approach online purchases, and which high ROI channels small businesses leverage on.
- 4.How to build trust with online consumers – factors that are important to an online purchase.
Australian Consumer Trends
A preview of what we uncovered
User experience is one of many factors that influence consumers to exit a website – on their first visit.
Trust is the biggest hurdle businesses need to overcome – especially online.
Mobile may be growing in relevance – but a bulk of Australian consumers still prefer shopping on desktop. This is true of certain generations.
Having good online reviews is NOT the number one factor that leads to an online purchase.
Adapt & Reach Online Success
The pandemic accelerated change and pushed businesses toward going online and trying new ways to reach customers.
2021 is set to propel even more digitisation. Keep up – with data insights on what small business owners are doing online and what customers expect.
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Unlock success in 2021 and beyond.
Read the Online State of Australia’s Small Businesses 2021 now.