Owning a shop is every retailer’s dream. But making sure it succeeds is another story.

Whether you maintain a small coffee shop, a boutique, or a hardware store, you want it to grow and make an impact.

What if we tell you you can achieve that by going online with the right domain?

Placing your business online allows customers to find you. Draw them in faster by adding .shop to your domain name. Even brands such as Adidas, Gucci, and H&M quickly secured it to help grow their site traffic, and ultimately, sales.

Make that happen for you too.

Registering to .shop doesn’t only attract more customers; it also tells them what your business is about.

4 Reasons to Register to a .shop Domain

.shop brands your website

.shop brands your website

A .shop domain strengthens your identity. And like other gTLDs, it informs visitors what to expect from your site.

For example, your site’s URL is “carlsmotorbike.shop”. That already tells them you sell or repair motorbikes.

Or if you’re selling paintings, adding .shop gives them the idea that your artwork isn’t only for display.

In a nutshell, .shop informs users who you are and what you do. It even lets you bring out your creativity with a catchy domain name.

.shop challenges your creativity

.shop challenges your creativity copy

.shop is a short, recognisable, and straightforward domain. But you can make it memorable by getting creative.

Let’s say you own a store that sells authentic leather jackets in Sydney. You can make users remember you with a “freshsydneyjackets.shop” domain or with “cooljackets.shop”.

Whatever your online shop is, adding the right adjective can capture attention. It helps to put in actual keywords customers are typing in on search engines.

.shop reaches your target market

.shop reaches your target market

Users don’t just type “jacket shops in Sydney”. Some like to key in adjectives to narrow down search results, such as “best”, “most popular”, or “coolest”.

With these queries, search engines direct them to domains that contain those keywords.

If your domain happens to have these keywords, plus a .shop domain, it’s likely to rank high on Google SERPs.

Adding keywords to your domain is also one way of optimising your website for search engines.

RECOMMENDED: The Beginner’s Guide to SEO Keywords

.shop gives you a competitive edge

.shop challenges your competitors

Lastly, .shop helps you stand out from competitors who are still using a .com domain.

Why? Because unlike a .com domain, .shop is much more targeted.

Think of it this way, both you and your competitor sell authentic coffee beans online.

Your website’s URL is “coffeebeans.shop” while your competitor is “coffeebeans.com”.

The latter vaguely tells users what your website offers. It may contain be a blog about coffee beans or just a gallery of the various coffee beans found in Africa.

It’s a different story for your website.

Seeing the .shop extension instantly informs users you sell coffee beans—making them more likely to visit your site than your competitor’s.

Start strong with .shop

Whether you’re an established brand or a determined startup, .shop has loads of benefits that make it a worthy investment. Have a creative .shop domain and get found fast by the right people.

Stand out from the competition and register to a .shop domain today.