How do customers discover businesses nowadays?
Through search engines, of course. This means the first thing customers see is your website.
Your website plays a pivotal role in attracting potential customers. However, it’s not an easy task to embark on because it involves extensive research and planning.
That’s why it’s crucial to hire the right people to bring your website idea to life. Here’s why you should choose a reputable agency to design your website:
Why You Should Hire a Web Design Agency
Create a killer first impression
Did you know it only takes 50 milliseconds for visitors to form an opinion about your website?
During such a short time, they decide whether they want to explore your website more or leave. So, make sure your content loads fast to quickly tell visitors who you are and deliver your value proposition.
Above all, you should have a clear call-to-action or CTA, telling visitors what action you want to them take, whether to subscribe to your newsletter or buy your product or service.
A trustworthy agency takes time to understand your brand and create a web design that aligns with your goals and speaks to your target audience.
Improve your SEO
Web design plays a crucial role in your SEO. It should be fast, responsive, and user-friendly with the proper use of header tags, etc.
Aesthetics matter as well — enough white space with an eye-pleasing colour scheme. The right font and font size matter too. All these factors drive traffic and conversion to your site. So, they should motivate your visitors to stay longer on your site and take action.
A reputable web design agency will keep in mind all these elements to build a site that will aid your SEO strategy.
Meanwhile, an inexperienced designer may just design a website without considering SEO, affecting your rankings negatively.
Generate valuable leads
Your website is a great way for customers to understand your products and services and generate leads.
To do that, you have to create clear and easy-to-find CTAs and update your website content regularly. All your posts — including pictures, images, and videos must tap into the current trend in your industry.
A reliable web design agency will ensure that your content is always up to date and that your website is designed to attract more visitors that can turn into customers.
READ: How to Create Irresistible CTAs for Sure Clicks (+ Samples)
Create a responsive website
Gone are the days when people only open a website from their desktops. Today, more than half of website visits come from mobile. Out of the ones who are visiting the website from their smartphones, 85% believe that the website should be mobile-friendly.
The gist is, that your website must be responsive and should work across different devices. Some factors you must consider include the image loading speed, website layout on smaller screens, website loading speed on the phone, etc.
READ: 5 Tools You Should Use to Optimise Websites for Mobile
Stay ahead of the competition
If a visitor doesn’t like your website, they’ll ditch you pronto. They’re likely to go to your competitor’s website and procure goods and services from them.
Customers often consider your website as your virtual office. A poorly designed and outdated website tells them that you do not value your customers and business enough to fix up your space.
Website design from a professional agency is the best way to gain your visitor’s trust and prevent them from leaving.
How to Identify A Reputable Web Design Agency?
Differentiating trustworthy web designers from scrupulous ones can be overwhelming. You can use the following checklist to choose the right one.
- Is their own website attractive?
- Do they talk about SEO optimisation?
- Do they create responsive websites?
- Do they have experience in your industry?
- Do they have a good customer support team, always on standby to help you?
- Are they willing to sign a contract that specifies all the deliverables and the cost of the project?
Put your website in good hands
The right web design agency will take time to get to know your business, understand your business goals, and create a website that speaks for your brand.
Use the benefits and tips above when evaluating web design agencies and narrow them down to the one that fits your business best.
